About Us
Puffd is built on a simple belief: everyday snacking should be tasty, honest, and genuinely better for you.
Owned and operated by Shree Shyam Kart Prop., Puffd was created to solve a very real problem faced by Indian families. Most snack options today are either fried, overloaded with additives, or positioned as “diet food” that compromises on taste. We believe people shouldn’t have to choose between flavour and health.
Our Mission
To make everyday healthy snacking accessible to Indian households by replacing fried, additive-heavy snacks with clean, affordable, and fun-to-eat alternatives that everyone in the family can enjoy.
We focus on snacks that fit naturally into daily life, not just special diets or fitness routines.
Our Vision
To build a trusted, mass-market health snacks brand that stands for
“tasty, but genuinely better”.
Puffd is not about extremes or short-term food trends. Our goal is to become the go-to brand people trust when they want something light, flavourful, and responsibly made without reading a long list of ingredients they don’t understand.
What Makes Puffd Different
- Clean-label mindset: No unnecessary additives, no shortcuts
- Taste-first approach: Health should never feel boring
- Family-friendly: Snacks made for kids, adults, and elders alike
- Everyday affordability: Better food shouldn’t be premium-only
We are building Puffd for scale, consistency, and long-term trust.
Building for the Long Term
Our focus is not just on launching products, but on building a defensible brand moat:
- Strong brand trust across all age groups
- Clear clean-label credibility
- A supply chain designed specifically for healthy snacks, not generic namkeen
This foundation allows us to grow responsibly while staying true to our core values.
Our Promise
At Puffd, we promise to keep things simple and tasty.
No exaggerated health claims. No confusing positioning. Just snacks that feel right to eat every day.